Fashion for several centuries has been one of the most lucrative sources of income for ‘cloth makers’ and people who have a keen interest in trendy stuff. It is considered as a popular aesthetic expression at a particular time and place and in a specific context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions.
The popularity of Fashion goes way back to the 19th century, where its history covers widely to the development of the purpose and intention behind garments, shoes and accessories, and their design and construction.
Fashion is life and just like life, you must always express your feelings freely. ADAMA AMANDA NDIAYE
The first recorded individual who took fashion as a specific career and made it popular was Charles Frederick Worth in 1858. He was the first designer to have his label sewn in the garments he created.
Due to the popularity and uniqueness of fashion over the years, people have developed an extraordinary interest in it. Such people are referred to as ‘Fashionista’; some may be designers of fashion while others are genuine and dedicated followers of fashion.
People like Zoella Zeebo, Kevin Ma, Chiarra Ferragni, Christine Baberich, Gianluca Vacchi, and more have been considered as massive influencers of fashion. The likes of Karl Lagerfield, Michael Kors, Alexander McQueen, Hubert De Givenchy, Vera Wang, and co, have represented the world of fashion designers for years.
Many countries have been credited by so many people for being the gurus and grandmasters of fashion, some of which have raked in mind-blowing amount of revenue from fashion and served as the ‘headquarters’ of it. Others are also considered as fashion trendsetters.
Ghana, on the other hand, even though has not been so popular in the world of fashion, has contributed its quota to the field, by producing great designers, critics, trendsetters, and more.
In this article, we will be looking at Ghanaian Fashionistas in Ghana and those at the diaspora who have represented the motherland in the most unique ways as possible in the world of fashion.
GHANAIAN FASHIONISTAS ABROAD
- EDWIN KOBINA ENNINFUL:
Nobody deserves the number one spot on this list better than Ghana’s very own Edwin Kobina Enninful. He was born in Ghana but moved to London at a very young age.
Currently serving as the first black Editor-In-chief of British Vogue, his achievements in the fashion industry has been incredibly amazing. At age 18, he was appointed as the Fashion Director of British Fashion Magazine (BFM). The Ghanaian born now British citizen held the position as the Fashion Director of BFM for over 20 years.
He began his career in fashion as a model before he turned 18. At 22, he worked for popular fashion brand, Calvin Klein. Kobina Enninful has been an advertising consultant for big fashion brands like Christian Dior, Dolce and Gabbana, Celine, Hugo Boss, Fendi, Giorgio Armani, and more.
When considering a list of his achievements, Kobina Enninful makes mention of playing integral roles in Italian Vogue, American Vogue, W Magazine and more.
He was named the 6th Most Powerful Black Man in the UK in the 2020 Powerlist Ranking.
- VIRGIL ABLOH
Having been in the fashion industry actively for a little over a decade, he has surely achieved so much through hardworking.
Born by Ghanaian parents, Virgil Abloh is now the Chief Executive Officer of OFF-WHITE, a Milan-based fashion label which he founded in 2013. Abloh ventured into fashion in 2009, where he served as an intern for Italian brand, Fendi.
In 2015, his fashion brand, OFF-WHITE was enlisted by LVMH Moët Hennessy Louis Vuitton. He is known to be one of the most iconic black designers in his generation.
He once purchased clothing from Ralph Lauren for $40 and screen-printed designs on them to sell them at the rate of not less than $550. In 2011, he served as the artistic director for Kanye West and
Jay-Z’s collaborated album ‘Watch the Throne.’ In 2018, he was enlisted as Time Magazine’s 100 Most Influential People in the world.
- OZWALD BOATENG
Born in Britain by Ghanaian parents, Ozwald Boateng has over the years gained respect in the books of top British Fashion Designers. He is best known for his trademark twist on classic British tailoring and bespoke style. According to Boateng, he was inspired by the extremely clean suits his father wore, and at the age of 8, his mother gifted him one suit of that kind. It was a double-breasted outfit in purple mohair.
At age 14, he got employed in a job which specialized in sewing linings into suits. Boateng pays due respect and appreciation to his girlfriend in College who introduced him to cutting and designing at the age of 16. Boateng was once appointment by LVMH President, Bernard Arnault to be the Creative Director of Menswear at
French Fashion house Givenchy. Boateng has designed bespoke costumes for films including Mo’ Better Blues, Hannibal, Lock, Stock and Two Smoking Barrels, Tomorrow Never Dies, Sex and the City, Ugly Betty, Eastern Promises, Gangster Number One, Alfie, Assault on Precinct 13, The Matrix, Miami Vice, Oceans 13, and Rush Hour.
GHANAIAN FASHIONISTAS IN GHANA
- ZYNNELL ZUH
Born Lydia Zynnell Zuh, this woman right here plays major roles in several fields of work in the entertainment industry. She is a Ghanaian fashion icon, actress, writer, producer and a TV personality.
She is known by many people as a dedicated fashion icon than playing roles in movies. Her entrance to the entertainment industry was in 2004 where her first featured TV series ‘Sticking to the Promise’ came out. She has been recognized as one of the most awarded fashion icons at Ghana’s Glitz Style Awards. She is best known for her extravagant style of dressing which makes her stands out in a weird way.
- NANA AKUA ADDO
Nicknamed ‘Ghana’s Red Carpet Queen,’ Nana Akua Addo is a German-born Ghanaian based fashion icon, model and actress. In 2003, she was crowned the second runner-up of Miss Malaika and crowned the winner for Miss Ghana-Germany in 2005.
Her incredible style of dressing has gained her wide range of audience across the country. As a fashionista, she does so well to represent herself ‘loudly’ at popular events. She has bagged several awards including ‘Best Dressed Celebrity’ 2016 and 2017 Glitz Style Awards, ‘Best Dressed Actress,’ 2015 Ghana Movie Awards – Red Carpet, and more.
- KWAKU BEDIAKO
This Ghanaian contemporary fashion designer is one of the most talented people to come out of the motherland. Kwaku Bediako is the Founder of Chocolate Clothing. In 2014, his clothing label designed clothes for the Black Stars of Ghana during the world cup. Bediako has achieved so much with his brand. Designs by Chocolate Clothing were among the works of designers displayed at the banquet held by the President of Ghana in honor of His Royal Highness, the Prince of Wales and his wife Camilla Duchess of Cornwall during their five-day state visit in November 2018. Chocolate Clothing has been worn by top celebrities like Steve Harvey, Jamie Foxx, T.I, Cardi B, Jack Dorsey, Nasty C, Mr Eazi, Jussie Smollett, Majid Michel, Joe Mettle, M.anifest Kwabena Kwabena, and more.